QWhat do you feel are the keys to your growth success this time around? Retailers liked it. The gum and the mints you may be buying right now sadly are full of artificial ingredients, like aspartame and sugar. PUR gum and mints are sugar-free and sweetened with 100% xylitol. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. A We looked at it as an opportunity to create a new reason for consumers to chew gum. We introduced PUR Gum in 2010. A The branding of the product looked good. We believe in providing the highest quality products and the best level of service for our consumers, partners, family and friends! The brand was called Bonus and contained super ingredients such as green tea and cranberry extracts and other energy ingredients. 5. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! Also, we realized sales and distribution were more about consumer pull than pushing the product into the market. PUR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. It's important that we make smart small decisions when it comes to what we put in our body. But we were able to establish proof of concept and distribution. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. We had a couple of thousand stores by the end of the year and hired new people; and doubled again in 2012. I didn’t want to go to law school so I made a deal with my mom that I could have one year to make it on my own or agree to go back to study law. i always chew a piece before i go to the dentist. $14.23. Now as we move into Loblaws and Shoppers, we get it. Q How did you get to $10-million in sales? Save with 12 pur gum Offers. A We will continue to let people know there is an alternative aspartame-free chewing gum. We managed by using shared resources from our other business. Selling candy out of his backpack sparked an early entrepreneurial spirit that would soon become a global business putting smiles on people’s faces all over the world. In 2011, we introduced product into the U.S. through trade shows and other events. We went from store to store with sales of $50 to $100 at a time and made sure store owners, staff and customers understood what our product was all about. With PUR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. Pur Gum Wintergreen Gum, 80 Gram - 60 Pieces per Pack - 12 Packs per case. So I set an internal challenge to see if we could develop a fictitious product and figure out how we would develop it on the marketing side. We were able to sell into mainstream retailers, big grocery chains, Walmart and gas stations. A healthy lifestyle begins with making healthier choices, like removing artificial sweeteners and flavors from your everyday products! But we didn’t believe in forcing extra product on retailers. PUR gum contains no chemical sweeteners and making simple substitutions,Pur is a sugar-free, aspartame-free, vegan, non-GMO, gluten-free, safe for pregnant moms, and diabetic friendly gum! I’ve also learned how important it is to surround myself with a team of people with the right expertise. Go to the Pur and proceed to checkout with filling the shipping address in advance. and i'm sure there are other gums w/ xylitol in it. Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. This week you can get PUR Gum for FREE at Walgreens after a $2.00 Snap rebate, and 5 Gum is just 75¢ after coupon. A First, we created something unique in a market that was dominated by about four major players with global distribution. And gum sales are expected to drop another 11 per cent over the next five years. Also, we realized sales and distribution were more about consumer pull than pushing the product into the market. We introduced PÜR Gum in 2010. PUR gum contains no chemical sweeteners and making simple substitutions,Pur is a sugar-free, aspartame-free, vegan, non-GMO, gluten-free, safe for pregnant moms, and diabetic friendly gum! By continuing to use our site, you agree to our Terms of Service and Privacy Policy. We ask you to keep your comments relevant and respectful. Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. The one subsegment that is a bit stronger than the overall category is sugar-free gum, which is expected to show modest growth in both Canada and the United States over the next few years. For consumers in those countries, it has appeal because it is seen as “North American and different.”, It is a classic situation where a product is in a different part of its life cycle in different parts of the world, Prof. Dahl said. A In 2007, I started an advertising and marketing firm out of university. We stayed focused on sticking to the basics we started with and expanded across the country. 365 Bloor Street East, Toronto, Ontario, M4W 3L4. Naturally sweetened with 100% xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria. • Always assume that a … So we spent a year working with a manufacturer in Switzerland to develop a product that addressed the growing number of consumers with dietary sensitivities. If you don't see it please check your junk folder. What is more, the PUR sugarless gum is suitable for those who have allergies or are on a diet. 12 pur gum coupons now on RetailMeNot. By the end of the year we had 600 accounts in the specialty retail market. walmart, walgreens, k mart, target, food lion, bi-lo, piggly wiggly, the super market, etc. A decline in sales has forced the company to reorganize its operations, and production will be shifted to a Georgia plant, said Wrigley, a subsidiary of Mars Inc. Chewing gum sales in Canada declined by 2 per cent for the third year in a row in 2014, according to Euromonitor International Ltd., a London-based market research firm that closely follows the chewing gum market. Overstock. “That millennial generation hasn’t really picked up gum as much as previous generations.” They see it as unprofessional to chew gum in the workplace, he said, and over all, “their general snacking habits are very different.”. Brazil, Russia and Mexico are also showing solid growth. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. PROFIT and Canadian Business ranked The PUR Company No. "It's the cleanest gum on the market," said Jay Klein, company president. Following is an edited version of his take on how it happened. We disciplined ourselves to not chase the big things. $45.36 $ 45. But we didn’t understand how the logistics side worked. PUR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. And we will keep on pursuing slow, steady growth. About $500-million worth of gum is sold annually in Canada. Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. High quality ingredients sourced from Europe. We used the same strategy — going to the little stores in the urban areas one at a time. I didn’t know about forecasting and inventory management, so we kept buying product to accommodate what we thought other people’s forecasts were. We were simply focused on traction and building loyalty. Up to 50% Off With Target's Best Coupons, Offers & Promo Codes. That’s not always easy because patience is something I don’t possess personally. Even though we saw pretty good growth in the first summer, they weren’t big numbers. Pur Gum Variety Pack - Peppermint, Pomegranate Mint, Spearmint and Wintergreen - 55 Pieces each 4.5 out of 5 stars 998. A We decided to develop a gum without aspartame. I learned some hard lessons with the first go. More Buying Choices $44.76 (6 new offers) Related searches. I’ve also learned how important it is to surround myself with a team of people with the right expertise. No one should feel left out! Each day, we continue to listen and understand the needs of our consumers, friends and family and strive to provide them with amazing products as we continue to grow all over the world. I was in over my head and had to walk away from the table. 36. A In 2007, I started an advertising and marketing firm out of university. How to eat clean while on vacation. Treat all guns as if they are loaded. The brand was called Bonus and contained super ingredients such as green tea and cranberry extracts and other energy ingredients. For a wide assortment of PUR visit Target.com today. There was an error, please provide a valid email address. We believe that everyone should be able to enjoy our products, worry-free, no matter what your dietary restrictions may be. Everyone wants that $20,000 transaction rather than the $200 one. We didn’t force minimum quantities. What’s the cause? PUR is an excellent and healthy alternative to regular gum and mints! That’s not always easy because patience is something I don’t possess personally. PUR has become the leading chewing gum in the health food market worldwide. Pur Gum December 2012 – August 2014 1 year 9 months. Kids love gum. We’re just starting to introduce ourselves to some larger retailers. AWe started small. We didn’t force minimum quantities. We stayed focused on sticking to the basics we started with and expanded across the country. Vegan, gluten free, soy free, nut and peanut-free. Head to your local store and score free gum! PUR is free from fillers like aspartame and GMO’s, and it even gets the thumbs-up from dentists, thanks to its all-natural sweetener, Xylitol, which prevents bacteria from sticking to teeth. PROFIT and Canadian Business ranked The PUR Company No. However, the North American slide in gum sales is not being duplicated in many other parts of the world, especially in developing countries. Xylitol helps decrease the risk of cavities and helps stimulate saliva! © 2021 Financial Post, a division of Postmedia Network Inc. All rights reserved. [Founder, Jay Klein] saw a significant expansion in consumers desire for functional foods… [He] decided to develop a gum without aspartame… [and] spent a year working with a manufacturer in Switzerland to develop a product that addressed a number of growing consumers with dietary sensitivities. PUR 100% Xylitol Chewing Gum, Sugarless Variety Bulk, Sugar free & Aspartame Free, Keto Friendly Gift - Gourmet Gum, Relieves Dry Mouth - Pure Natural Flavored Candy, 9 Pieces per Pack (Pack of 8) Concord, Ontario. But we didn’t understand how the logistics side worked. So we spent a year working with a manufacturer in Switzerland to develop a product that addressed the growing number of consumers with dietary sensitivities. By the end of the year we had 600 accounts in the specialty retail market. By the end of July we were in 174 stores in Southern Ontario. With a great product and a focus on customer service, we went door-to door, “running for mayor”, to spread the word about kicking aspartame with PUR Gum. We will continue to innovate and create products that follow our mission to make simple substitutions so that your everyday decisions to live a healthier lifestyle are effortless. There’s always that temptation. This advertisement has not loaded yet, but your article continues below. Mr. Klein said specialty and health foods – including his gum – are the only categories generating any significant growth in the grocery market. Please try again. It is sweetened by xylitol, so it is completely safe to use for all gum aficionados. Buy PUR gum and mints now! They're really good, mojito lime mints! “Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. But the question was, how could we do it in a way that it tasted good and was high quality? Pur had a big breakthrough a year ago when it managed to get giant food retailer Loblaw Cos. Ltd. to carry the product. © 2017 - The Pur Company Inc. - All Rights Reserved. Guar gum is a food additive that’s found throughout the food supply. Now as we move into Loblaws and Shoppers, we get it. Glassdoor gives you an inside look at what it's like to work at The PUR Company , including salaries, reviews, office photos, and more. The big players have been spending 100 years doing what they do best and they do a great job of it. They're really good, mojito lime mints! In Canada and the United States, gum used to be ubiquitous and part of everyday life, but that is slowly changing, he noted. By the end of the first month [May] we had 33 local health food store customers as a base. Comments may take up to an hour for moderation before appearing on the site. We managed by using shared resources from our other business. I didn’t know about forecasting and inventory management, so we kept buying product to accommodate what we thought other people’s forecasts were. There’s always that temptation. The #1 selling Aspartame-free gum and mints worldwide. It had to be free of allergend, gluten-, nut, soy and dairy, and be vegan. Marketer turned chewing gum maker PÜR Gum shares its bite-sized growth strategy, tap here to see other videos from our team. Before founding this newest venture in 2010, he learned that big sales numbers don’t necessarily translate into success if the infrastructure isn’t in place to support growth. With these, they're aspartame free, no sugar, diabetic gluten, friendly, dietary sensitives - these are made for you, non-GMO. AWe will continue to let people know there is an alternative aspartame-free chewing gum. But the question was, how could we do it in a way that it tasted good and was high quality? Q What was your next step after you ended that project? Know how to properly operate your gun. Remove artificial when you can...Nothing is too small, not even your choice in gum! i love trident! The PUR gum is aspartame free, completely made from xylitol, making it safe for people on a ketogenic diet, that are diabetic or diagnosed with celiac disease. That was when we put the foot on the gas. Right now, Pur Aspartame-Free gum is on sale 2/$2.00. Amazon Prime Members! AEven though we saw pretty good growth in the first summer, they weren’t big numbers. … The life cycle here is in its maturity stage, while in other geographic markets, it is in much more of a growth stage.”. It also comes in a variety of flavors to fit everyone’s taste. We will continue to hire great people that have the talent, vision and skill sets that can help us grow. Hop on over to Amazon where you can score this Pur Gum 55-Count Bag in Chocolate Mint for just $2.32 shipped when you clip the $1 off coupon and opt to Subscribe & Save!. Read more about cookies here. All content is posted anonymously by employees working at The PUR Company . With PÜR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. Big sales numbers are attractive, but they can be catastrophic if you don’t have the right infrastructure. The product, which is vegan as well as nut- and gluten-free, is particularly appealing to consumers who want to avoid chemical sweeteners, or people who have dietary sensitivities, he said. Get Deal. It contains natural additives and is gluten free and soy free. Please check your email to confirm your subscription ( don't forget your spam ). Others suggest the decline in smoking might be a factor, since fewer people are using gum to try to cover up smoker’s breath. ", Let's make this official! In 2011, we  introduced product into the U.S. through trade shows and other events. This is a great gum if you are particularly concerned about the ingredients list. With PÜR Gum, Jay Klein says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. Elsewhere, “it is gaining momentum culturally,” he said. The big thing is we really stuck to our plan. We used the same strategy — going to the little stores in the urban areas one at a time. Pur Gum - Aspartame free gum! Retailers liked it. A We started small. pur spry gum xylitol gum shine tooth powder orawellness In the United States, the decline is even sharper. Submit a Coupon. PUR has a campaign that caught my attention called "Kick Aspartame." “When I was young, we lived on that stuff,” while now the “social norm” is shifting – not dramatically, but enough for the market in North America to be stagnating, he said. “Life cycles vary across geographic regions. We had a couple of thousand stores by the end of the year and hired new people; and doubled again in 2012. We disciplined ourselves to not chase the big things. Best Aspartame-free Chewing Gum: All flavors are vegan and made with non-genetically modified ingredients… We also love that PUR comes in a resealable pouch that you can stick in your desk drawer or messenger bag. Myself with a growing number of health-conscious consumers and dietary restrictions may be losing their on. In it great job of it guar gum is a great gum if you chew gum market... Store and score free gum posted anonymously by employees working at the PUR Promo.. Big numbers up and a very expensive learning experience per cent a year ago when it comes to what put... Inc. - all Rights Reserved edited version of his take on how adjust. First summer, they weren’t big numbers dietary restrictions, we created something in! Q what do you feel are the only categories generating any significant growth in first... Civil forum for discussion and encourage all readers to share their views on articles! 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